Sustainability and electric mobility. The pillars on which the 2018 of Conad, a leading co-operative company in supermarkets in Central Italy, Sardinia and Calabria, are based: these are biodegradable and compostable packaging and a partnership with Enel to guarantee 250 recharging columns in their points by June 2018 sale. The three-year objective (2017-2019) of Conad provides for investments in excess of one billion euros between new openings and renovations and a progressive consolidation of its identity on the sustainability side. The “Verso Natura” line launched at the end of 2016 brought a turnover of 150 million euros in just over a year and a half and is expected to reach 250 million at full capacity. Sales of vegan, ethnic, sugar-free and paraben-free products also increased
The year for Conad was a double-year growth compared to the rest of the market (5% compared to 2.5%) with a total turnover exceeding 13 billion euro and a net worth of 2.4 billion euro. Above all, the commercial brand products are the driving force behind the performance, which alone is worth 3 billion sales. To support the recovery of consumption there is the food that marks a + 2.8% against a -1.8% of the no-food sector. «In Italy things are starting to get better and we are better off than Italy», Pugliese says in the press conference for the presentation of the preliminary 2017 results. «The country is catching up but domestic consumption still suffers, with a South always slowing down. Strong signals are needed to consolidate the still weak signs of recovery: the government must liberalize the markets, make investments and create more jobs, which translate into greater financial resources to support consumption ». The market share of Gdo Conad also grows, reaching 12% with 3,198 points of sale throughout the peninsula and expansion projects especially along the Adriatic coast. «We have a new member of Southern Italy who will join our group with 150 million turnover», anticipates Pugliese.
On the mobility front, Conad has already started, in this part of late 2017, inaugurating its first charging column for electric cars on Thursday, December 14, in collaboration with Enel, in Altopascio, Tuscany. The models available to consumers in 2018 will be two: a Pole Station, which allows charging in less than an hour, and a Fast that takes about 20 minutes, less than the time it takes to shop. The agreement between the two companies provides for 40 Fast stations in the parking lots near the motorway toll booths plus another 210 Pole stations dedicated to all electric vehicles.