Love for quality and passion for innovation are the historical values of YOGA, the flagship brand of Conserve Italia in the fruit juice sector and the undisputed leader in Italian bars. YOGA has created fruit juices back in 1946, proposing a line of products that with the classic flavors of pear, peach and apricot paved the way for a new market projected towards the future. An evolutionary path that in the early 2000s further revolutionized the concept of fruit juices with the Optimum line, where the fruit content reaches high percentages, previously non-existent on the market.
After more than 70 years, YOGA has not lost its instinct as an innovator and definitely aims to satisfy consumers’ desire for novelty and their preference for food choices focused on quality and naturalness, synonymous with wellbeing and health.
100% YOGA Art, the first 100% fruit juice line for the Horeca channel, offers increasingly natural products, with no added sugar, no dyes and preservatives, vegan OK and gluten free. A premium alternative, a new opportunity to really drink a sip of health every day at the bar.
An absolute innovation that is developed in 8 references 100% fruit such as Peach, Pear, Apricot, Blueberry, Orange, Grapefruit, Pineapple, Golden Apple and 4 fruit and vegetable mix 100% veggie in ACE, Mango-Mela-Zucca -Carota, Pear-Fennel-Ginger, Black Forest-Carrot-Beetroot.
A range of balanced juices, containing only the sugars present in fruits and vegetables, tasty, velvety and naturally good. In distribution at the beginning of 2018 in Italian bars in the 200ml format, the fruit juices YOGA L’Arte of 100% are a novelty also in look and packaging. The bottle is in transparent glass with the writing in relief that makes explicit reference to the birth of the brand (1946), while the label with clean lines and the handcrafted style enhances the image and the description of the product. First Italian company dedicated to the production of fruit juices, YOGA has made quality the hallmark of its mission, enhancing with increasing intensity the Italian spirit of juice and always preserving that “fruit loyalty” that is a guarantee of goodness and naturalness.
“YOGA The Art of 100% – declared Pier Paolo Rosetti general director of Conserve Italia during the presentation of the new range – is the result of a constant commitment to quality and product innovation, essential values that we want to guarantee to the consumer as an expression of an agricultural chain of 14,000 cooperative members who have always been attentive to genuineness, sustainability and respect for the land “.
“With the Art of 100% YOGA – added Pier Franco Casadiocommercial director Horeca Conserve Italia – we are implementing a juice revolution that creates curiosity in the consumer, today attracted by natural products, simple, high nutritional value, without neglecting aspects hedonistic that characterize consumption outside the home “.
“With the new 12 references The Art of 100% YOGA, velvety and intense on the palate – underlined Gabriele Angeli marketing director Horeca of Conserve Italia – we guarantee high quality of fruit and vegetables, without added sugar and water, vegan ok egluten free. A project, that of 100% YOGA, which will be supported by an important communication campaign on the most important trade magazines in the sector, without neglecting, in this case speaking to the consumer, support activities on the main social channels. Communication materials that will also be present in bars “.